Key Takeaways
- Quality (67/100): a 50.8% gross margin and 30.6% return on equity, but trailing net income of $135.3 billion exceeded operating income of $93.7 billion because of investment gains, and Yahoo puts free cash flow at just $3.2B.
- Growth (52/100): revenue growth of 19.6% and a 37% jump in AWS sales, while the 242.3% earnings growth figure mostly reflects a $53.4 billion non-operating gain tied to Anthropic.
- Opportunity (34/100): a 20.23 P/E is flattered by those gains, and with a 0.1% FCF yield and shares in the upper end of their range, the Recommendation Score of 51/100 keeps Amazon at Hold.
Amazon.com trades at 20.23 times trailing earnings, a multiple that looks modest for a company growing revenue at 19.6%. But the profits behind that P/E have been lifted by investment gains: Amazon’s second-quarter net income of $62.6 billion included $53.4 billion of pre-tax non-operating income, which the company attributes primarily to its investments in Anthropic. This Amazon.com stock analysis, based on Yahoo Finance data as of October 5, 2026, looks past the headline profit to the operating business and its cash flow – and on that basis, our quantitative model’s signal stays at Hold.
What Is Happening With the Stock Price
At $251.52, Amazon sits in the upper end of its two-year range of $171.00 to $274.48, measured on weekly closes – 8.4% below the high and 47.1% above the low – for a market cap of about $2.71 trillion. The shares have moved little over the past week. The next test is the third-quarter report: Amazon has guided net sales to $197.0 billion to $202.0 billion, growth of 9% to 12%, and says growth would be nearly 4 percentage points higher excluding the effect of Prime Day timing on the comparison with last year.
Quality: Is This a Financially Sound Business?
Quality scores 67/100. Gross margin is 50.8%, return on equity 30.6%, return on assets 6.6% and debt-to-equity a moderate 0.46. Yahoo’s 13.7% operating margin matches the second quarter, when Amazon earned $27.5 billion of operating income on $200.6 billion of sales. The 17.4% net margin is higher than that, which is unusual, and the explanation is in the filings: over the trailing twelve months Amazon reported operating income of $93.7 billion but net income of $135.3 billion, and in the first half of 2026 alone it booked $69.4 billion of pre-tax non-operating income. Gains like these depend on private-market valuations and may not repeat.
Cash conversion is the weak point in this Amazon.com stock analysis. Yahoo puts trailing free cash flow at $3.2B, less than 1% of $775.7B in revenue. On Amazon’s own definition, free cash flow was an outflow of $7.6 billion over the trailing twelve months, as $169.0 billion of net capital spending outran $161.4 billion of operating cash flow. A current ratio of 1.03 and a quick ratio of 0.84 are tight but typical for a retailer that collects cash from customers before paying suppliers.
Growth: Does This Company Have Real Upside?
Growth scores 52/100. Yahoo’s revenue growth figure of 19.6% matches the second quarter’s year-over-year increase, from $167.7 billion to $200.6 billion, and runs well ahead of the 11.7% five-year CAGR. The engine is AWS, where sales rose 37% to $42.2 billion and segment operating income reached $16.6 billion, up from $10.2 billion a year earlier. The 242.3% earnings growth figure matches the jump in second-quarter diluted EPS to $5.75 from $1.68 – but most of that came from the Anthropic gain. Operating income, a cleaner gauge of the business, rose 43%.
The Growth score is held back by cash, not sales. The model’s Rule of 40 test adds revenue growth to free-cash-flow margin, and with FCF margin below 1%, Amazon falls well short of 40. Spending is still rising: Amazon raised its 2026 capital expenditure plan to about $220 billion, citing higher memory costs, and CEO Andy Jassy said in July that even that would not provide enough capacity to meet all of this year’s demand, according to published reports. EV/Revenue of 3.66 is moderate for the growth on offer.
Opportunity: Is Now a Good Time to Enter?
Opportunity scores 34/100. On the surface, a P/E of 20.23 on EPS of $12.43 looks undemanding, but the second quarter’s $5.75 accounts for nearly half of that trailing EPS, so earnings excluding investment gains would be considerably lower and the multiple correspondingly higher. EV/EBITDA of 16.82, a measure less affected by investment gains, is still a full multiple, while price-to-book of 4.92 and a free-cash-flow yield of just 0.1% offer little support. With the shares in the upper end of their two-year range, Opportunity clears the model’s 30-point minimum for a Buy, but the overall Recommendation Score of 51/100 falls short of the 60 the model requires.
Amazon.com Stock Analysis: The Bottom Line
This Amazon.com stock analysis ends with a model signal of Hold and a Recommendation Score of 51/100, combining Quality 67/100, Growth 52/100 and Opportunity 34/100. The bull case: AWS growth has accelerated to 37%, management says demand still exceeds capacity, operating income rose 43% in the latest quarter and returns on equity are high. The bear case: headline earnings are inflated by Anthropic-related gains that may not recur and could reverse if private valuations fall, free cash flow is negative on Amazon’s own measure, and third-quarter sales growth is guided to slow to 9% to 12%. If AI demand cools before roughly $220 billion of annual spending starts earning a return, both profits and the share price could come under pressure.
The Hold label reflects StreetBriefs’ quantitative scoring model (Quality, Growth, Opportunity) – a data-driven signal for further research, not a personalized recommendation to transact.
Financial Metrics Summary
| Metric | Value |
|---|---|
| Price & Valuation | |
| Current Price | $251.52 |
| 2-Year Low | $171.00 |
| 2-Year High | $274.48 |
| Market Cap | $2712.97B |
| P/E Ratio | 20.23 |
| EV / Revenue | 3.66 |
| Our Scores | |
| Quality Score | 67 / 100 |
| Growth Score | 52 / 100 |
| Opportunity Score | 34 / 100 |
| Profitability | |
| Earnings Per Share | $12.43 |
| Return on Assets | 6.6% |
| Return on Equity | 30.6% |
| Net Profit Margin | 17.4% |
| Gross Margin | 50.8% |
| Operating Margin | 13.7% |
| Growth | |
| Revenue Growth (5Y CAGR) | 11.7% |
| Revenue Growth (TTM) | 19.6% |
| Earnings Growth (TTM) | 242.3% |
| Balance Sheet | |
| Debt-to-Equity | 0.46 |
| Current Ratio | 1.03 |
| Quick Ratio | 0.84 |
| Income & Dividends | |
| Payout Ratio | 0.0% |
Data as of October 05, 2026
Our Three-Pillar Assessment
| Quality |
67/100 |
| Growth |
52/100 |
| Opportunity |
34/100 |
Quality measures business fundamentals: profitability, cash flow discipline, and balance sheet strength.
Growth captures revenue momentum, gross margin scalability, and the Rule of 40 efficiency test.
Opportunity signals entry timing: current valuation versus history and price position in the 2-year range.
Current price: $251.52 trading 8% below its 2-year high of $274.48.
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This analysis is done using financial data from Yahoo Finance.
Always conduct your own due diligence and consult a qualified financial advisor before making investment decisions.